Privacy Policy

Last Updated: October 2025

The Company considers the protection of visitors' privacy on the website https://ida-home.co.il (hereinafter: "the Website") to be of utmost importance, and we are committed to protecting it.

The purpose of this policy is to transparently explain the basis for processing any personal information collected from you through your browsing of the website, how the information will be used, how information is disclosed to third parties, and the use of "cookies" or files or tags on the website.

The Company is committed to protecting your personal information in accordance with applicable data protection laws. Please read this policy carefully along with the Company's terms of use, and understand the Company's positions and procedures regarding your personal information and how the Company will handle it.

Data Controller Details and Contact Information

Policy Acceptance

Your use of הבית של עידה, including registration, browsing, or providing information, constitutes acceptance and consent to this policy.

You are not required by law to provide personal information, but without it you may not be able to enjoy some of the services.

If you provide personal information about another person – you must inform them about this policy and obtain their consent.

Types of Information Collected

Personal Information – Information about an identified or identifiable person, such as: full name, phone number, email address, physical address, ID number, location data, financial data.
Sensitive Information (if provided) – Medical information, health status, detailed financial data, or biometric information – handled in accordance with strict legal requirements.
Anonymous/Technical Information – Website usage data, IP addresses, browser types, cookies, general location, clicks, time spent on site.

Cookies and Tracking Technologies

What are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit.

Types of Cookies We Use:

1. Essential Cookies

These cookies are necessary for the basic functioning of the website and cannot be disabled. They include:

Privacy Consent Cookies – Store your choice regarding consent to the privacy policy
Security Cookies – Prevent malicious activity and protect your information
Session Cookies – Store your browsing details during your visit to the site
Shopping Cart Cookies – Remember products you added to the cart (if an online store exists)

2. Performance & Analytics Cookies

These cookies help us understand how users visit the site and allow us to improve the user experience:

Google Analytics – Collects anonymous statistical data about site usage (pages viewed, visit duration, referral source)
Google Tag Manager – Manages tags and tracking on the site
Hotjar / Microsoft Clarity – User behavior analysis tools (heat maps, session recordings)
Facebook Pixel – Tracks conversions and optimizes advertising campaigns

Information Collected: IP address (masked), browser type, operating system, screen resolution, language, pages viewed, time spent, referral source.

3. Functional Cookies

These cookies allow the site to remember your preferences and provide enhanced features:

Language Preferences – Remember your language choice
Display Preferences – Store customized display settings
Login Information – Store your login details (if you chose "Remember Me")
Geographic Location – Remember your location to display relevant content

4. Marketing & Advertising Cookies

These cookies are used to display relevant ads and measure the effectiveness of marketing campaigns:

Google Ads – Track clicks and conversions from Google ads
Facebook Ads – Track user activity from Facebook
LinkedIn Insight Tag – Track conversions from LinkedIn campaigns
Remarketing Tags – Enable display of personalized ads to users who visited the site
Affiliate Tracking – Track referrals from business partners

Additional Technologies:

Web Beacons / Pixels – Small transparent images embedded in site pages for tracking
Local Storage – Local browser storage for saving data
Session Storage – Temporary data storage for the current session
Device Fingerprinting – Device identification based on technical characteristics

Third-Party Services:

The site uses the following services that may collect information:

Google Analytics – Traffic analysis and site usage
Google Ads / AdWords – Paid advertising and conversion tracking
Facebook Pixel – Activity tracking and personalized advertising
YouTube – Video embedding (if exists)
Google Maps – Display maps and locations
WhatsApp / Messenger – Sharing and communication buttons
CDN Services (Cloudflare, etc.) – Content delivery and security services
Payment Processors – Payment processors (PayPal, Stripe, credit cards)

Managing Cookies:

You can control and block cookies through your browser settings:

Chrome: Settings > Privacy and Security > Cookies and Other Site Data
Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and Site Permissions

Note: Blocking certain cookies may affect site functionality and your user experience.

Deleting Cookies:

You can delete existing cookies at any time through browser settings. Deleting cookies will result in loss of saved preferences and require you to consent again to the privacy policy.

Third-Party Cookies:

Some cookies are set by third-party services that appear on site pages. We have no control over these cookies. We recommend reviewing the privacy policies of these services:

Google Privacy Policy: https://policies.google.com/privacy
Facebook Data Policy: https://www.facebook.com/privacy/explanation

Cookie Lifespan:

Session Cookies – Deleted when browser is closed
Persistent Cookies – Remain on device for a defined period (up to 365 days)

Purposes of Information Processing

The Company will use the information for:

Providing the services you requested
Managing relationships with customers, suppliers, and other parties
Improving and upgrading the website and services
Sending marketing and promotional updates subject to your consent
Complying with legal requirements, managing legal disputes, or investigating complaints

Sharing Information with Third Parties

The Company may share personal information with:

Technology service providers (CRM, web hosting, cloud services, systems)
Payment processors, shipping companies, or business partners required to perform the service
Authorized authorities – when required by law

Information sharing will be done in accordance with confidentiality and data processing agreements.

Data Repositories and Registration

Personal information is stored in databases managed by the Company, registered in the database registry of the Privacy Protection Authority, as required by law.

The Company has appointed a Data Protection Officer (DPO) responsible for supervision and compliance with legal requirements.

Information Security

The Company implements advanced security measures – encryption, access control, cyber monitoring, backups.

In case of a serious security incident, the Company will act in accordance with Amendment 13 requirements and report to the Privacy Protection Authority and data subjects without unreasonable delay.

The Company restricts access to personal information only to employees or contractors who need it.

Information Retention

Information will be retained only for the period necessary to fulfill the purposes of this policy.

User Rights

In accordance with the Privacy Protection Law and Amendment 13, you have the following rights:

Right to access personal information stored about you
Right to request correction of incorrect, incomplete, or outdated information
Right to request deletion of personal information ("right to be forgotten"), subject to legal limitations
Right to object to the use of information for direct marketing purposes
Right to restrict data processing

Transfer of Information Outside Israel

Information may be stored on cloud servers outside of Israel.

The Company will ensure that such information transfer complies with legal requirements, including appropriate protection mechanisms.

Children

The website is not intended for children under 18, and the Company does not knowingly collect personal information from them.

Enforcement and Control

The Company regularly monitors its compliance with this policy. Privacy complaints will be handled immediately and in cooperation with the Privacy Protection Authority as required.

Policy Changes

The Company may update this privacy policy from time to time. Material changes will be published on the website and users will be notified as necessary.